About Be the Business<\/strong><\/p>Be the Business (BtB) is an independent, purpose-driven charity focused on helping the UK\u2019s small and medium-sized businesses increase their productivity.<\/p>
We work with business leaders, major employers, government and leading universities to tackle the barriers that prevent SMEs from performing at their best - from strengthening leadership and management capability to accelerating the adoption of AI and new technology. We bring together insight and expertise from across the business community and turn what works into practical support that SME leaders can use in their businesses.<\/p>
We\u2019re a small, collaborative and ambitious team where everyone has the opportunity to make a big impact. Our work is practical, fast-moving and varied, and we give people the freedom and responsibility to shape ideas, build partnerships and turn them into programmes that make a real difference to businesses across the UK.<\/p>
Overview<\/strong><\/p>We are seeking a strategic, hands-on marketing and lead generation specialist to own and develop Be the Business\u2019s pipeline of opportunities with big businesses and corporates through campaigns, outreach, lead nurturing and relationship-building. This B2B marketing role calls for someone who is as comfortable building a campaign as they are working a lead through to a booked meeting.<\/p>
You\u2019ll take direction from the CEO and Head of Finance & Operations on campaign priorities, work closely with the CEO on live sales activity - nurturing leads through to a first meeting and beyond - and partner with our Systems and Processes Lead to keep lead generation activity running as efficiently as possible.<\/p>
Key responsibilities<\/strong><\/p>Marketing & lead generation<\/em><\/strong><\/p>\u2022 Own end-to-end lead generation activity targeting corporates and larger organisations, from initial identification through to qualified leads<\/p>
\u2022 Plan and run marketing campaigns, taking direction from the CEO and Head of Operations on priorities, themes and target sectors<\/p>
\u2022 Use Tussell and other market intelligence\/outreach tools to identify, research and prioritise prospective corporate partners<\/p>
\u2022 Build and maintain a structured, consistent outreach cadence across email, LinkedIn and other relevant channels<\/p>
\u2022 Develop and manage a comprehensive corporate contact database, using data and insight to deepen our understanding of customer needs, priorities and engagement and inform targeted marketing activity.<\/p>
Sales support & lead nurturing<\/em><\/strong><\/p>\u2022 Work closely with the CEO on live sales activity, nurturing leads from first contact through to a booked meeting<\/p>
\u2022 Support post-meeting follow-up and nurturing, keeping prospects warm and helping move potential opportunities forward<\/p>
\u2022 Maintain accurate, up-to-date records of pipeline status, activity and next steps<\/p>
Process & efficiency<\/em><\/strong><\/p>\u2022 Work with the Systems and Processes Lead to ensure lead generation activity is happening in the most efficient way possible<\/p>
\u2022 Recommend and help implement improvements to tools, workflows and reporting, including AI, where appropriate<\/p>
\u2022 Track and report on campaign and pipeline performance, using data to refine targeting and approach over time<\/p>
Proposal support (secondary)<\/em><\/strong><\/p>\u2022 Provide occasional backfill support on proposals where capacity allows - this is a secondary element of the role, not the primary reason for the hire. Proposal, bid and grant writing remains a distinct skill set, resourced separately from this role<\/p>
Skills and experience<\/strong><\/p>\u2022 3-5 years\u2019 experience in strategic B2B marketing and lead generation, ideally gained from marketing to larger organisations or big businesses<\/p>
\u2022 Successful track record planning and delivering marketing campaigns from concept through to measurable outcomes<\/p>
\u2022 Experience using market or sales intelligence tools to identify and prioritise outreach targets<\/p>
\u2022 Confident nurturing leads through a sales process, including post-meeting follow-up<\/p>
\u2022 Comfortable working closely with senior stakeholders and taking clear direction on priorities<\/p>
\u2022 Process-minded, with experience improving or streamlining marketing\/lead generation workflows<\/p>
Key attributes<\/strong><\/p>\u2022 Tenacious and proactive; comfortable generating and chasing leads with limited day-to-day direction<\/p>
\u2022 Creative thinker who is equally happy executing hands-on, day-to-day marketing and outreach activity<\/p>
\u2022 Strong written and verbal communicator, confident representing Be the Business to senior corporate contacts<\/p>
\u2022 Organised and process-driven, with a genuine interest in finding more efficient ways of working<\/p>
\u2022 Team player who takes direction well but is equally comfortable using initiative<\/p>
<\/p>
Behavioural Competencies<\/strong><\/p>\u2022 Builds effective relationships internally and with external senior-level contacts in big businesses<\/p>
\u2022 Communicates with clarity, confidence and credibility at all levels<\/p>
\u2022 Demonstrates curiosity and a commitment to continuous improvement<\/p>
\u2022 Acts with ownership and accountability<\/p>
\u2022 Maintains resilience and positivity, particularly when nurturing longer sales cycles<\/p>
\u2022 Focuses on outcomes and impact while remaining collaborative and people-centred<\/p>
<\/p>
Important things to know<\/strong><\/p>\u2022 When does the job start? <\/strong>We\u2019re looking for someone to get stuck in right away.<\/p>\u2022 What working flexibility is there? <\/strong>We\u2019re open to discussing what works best for both you and Be the Business. We do ask everyone to come together in person for our monthly all-staff session in London, and this role will also involve some travel to meetings as required.<\/p>\u2022 What is the holiday allowance? <\/strong>30 days holiday, plus bank holidays<\/p>\u2022 What is a working week? <\/strong>35 hours a week<\/p>\u2022 What is the contract duration? <\/strong>This is a permanent role.<\/p>\u2022 Location: <\/strong>Hybrid.<\/p>\u2022 Salary: <\/strong>Competitive<\/p><\/div>"},"section-continue-search":[],"section-org":{"org-profile-id":"1556465687331x782563450432708900","org-main-id":"1556465695501x389532592505297000","org-slug":"be-the-business","org-name":"Be the Business","logo":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1778074894552x552989648035238800\/Screenshot%202026-05-06%20at%2014.40.42.png","review-score":9,"reviews":27,"url":"bethebusiness.com","summary":"Helping SMEs become more productive through free resources and access to experts from leading successful businesses."},"section-org-overview":{"image":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1685618466922x882518835877365200\/apple-touch-icon.png","rows":[{"row-label":"Size","show":true,"icon":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1701282669125x729820381631024300\/team.svg","tick":false,"short-text":50,"longer-text":null},{"row-label":"Offices","show":false,"icon":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1701282683124x825714513325443100\/offices.svg","tick":false,"short-text":"London United Kingdom","longer-text":null},{"row-label":"Jobs","show":true,"icon":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1701282692273x113969354486389560\/jobs.svg","tick":false,"short-text":"2 roles","longer-text":null},{"row-label":"B-Corp","show":false,"icon":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1701282702366x328638239861334340\/b%20corp.svg","tick":false,"longer-text":null,"short-text":null}]},"section-esc-take":{"esc-take":"The UK lags behind comparable nations in terms of productivity. But, by improving the performance of small business leaders, Be The Business have stepped up to improve the UK\u2019s position overall \u2013 and with that, everyone benefits. They work with some of the UK\u2019s most successful businesses to provide small business leaders with the support, resources, and guidance they need to improve their productivity. A fully-remote team, offering 4 day weeks and compressed hours, we\u2019re also reliably informed that their annual team retreats are fun-filled affairs! Sounds like a pretty great place to work to us!","team-reviewer":"Hilary Owen","team-reviewer-title":"Head of Marketing","team-reviewer-image":"https:\/\/s3.amazonaws.com\/appforest_uf\/f1652115016171x781274230011463700\/hilaryowen.png"},"section-benefits":[{"title":"\ud83c\udf0d Flexible working","items":[]},{"title":"\ud83d\udd70 Working hours & Paid time off","items":[]},{"title":"\ud83e\uddf0 General benefits","items":[]}],"benefits-count":5,"section-questions":{"show":true},"slug":"56201-senior-growth-marketing-specialist-at-be-the-business","job-id":"1787037157097x621299848411086800","top1percent":false,"schema":{"@context":"https:\/\/schema.org\/","@type":"JobPosting","title":"Senior Growth Marketing Specialist","description":"Senior Growth Marketing Specialist<\/strong><\/p>Reports to:<\/strong> CEO (with campaign direction also from the Head of Finance & Operations)<\/p> Location:<\/strong> Hybrid \u2013 home-based, with regular in-person days in London<\/p> <\/p>
About Be the Business<\/strong><\/p>Be the Business (BtB) is an independent, purpose-driven charity focused on helping the UK\u2019s small and medium-sized businesses increase their productivity.<\/p>
We work with business leaders, major employers, government and leading universities to tackle the barriers that prevent SMEs from performing at their best - from strengthening leadership and management capability to accelerating the adoption of AI and new technology. We bring together insight and expertise from across the business community and turn what works into practical support that SME leaders can use in their businesses.<\/p>
We\u2019re a small, collaborative and ambitious team where everyone has the opportunity to make a big impact. Our work is practical, fast-moving and varied, and we give people the freedom and responsibility to shape ideas, build partnerships and turn them into programmes that make a real difference to businesses across the UK.<\/p>
Overview<\/strong><\/p>We are seeking a strategic, hands-on marketing and lead generation specialist to own and develop Be the Business\u2019s pipeline of opportunities with big businesses and corporates through campaigns, outreach, lead nurturing and relationship-building. This B2B marketing role calls for someone who is as comfortable building a campaign as they are working a lead through to a booked meeting.<\/p>
You\u2019ll take direction from the CEO and Head of Finance & Operations on campaign priorities, work closely with the CEO on live sales activity - nurturing leads through to a first meeting and beyond - and partner with our Systems and Processes Lead to keep lead generation activity running as efficiently as possible. <\/p>
Key responsibilities<\/strong><\/p>Marketing & lead generation<\/em><\/strong><\/p>\u2022 Own end-to-end lead generation activity targeting corporates and larger organisations, from initial identification through to qualified leads<\/p>
\u2022 Plan and run marketing campaigns, taking direction from the CEO and Head of Operations on priorities, themes and target sectors<\/p>
\u2022 Use Tussell and other market intelligence\/outreach tools to identify, research and prioritise prospective corporate partners<\/p>
\u2022 Build and maintain a structured, consistent outreach cadence across email, LinkedIn and other relevant channels<\/p>
\u2022 Develop and manage a comprehensive corporate contact database, using data and insight to deepen our understanding of customer needs, priorities and engagement and inform targeted marketing activity.<\/p>
Sales support & lead nurturing<\/em><\/strong><\/p>\u2022 Work closely with the CEO on live sales activity, nurturing leads from first contact through to a booked meeting<\/p>
\u2022 Support post-meeting follow-up and nurturing, keeping prospects warm and helping move potential opportunities forward<\/p>
\u2022 Maintain accurate, up-to-date records of pipeline status, activity and next steps<\/p>
Process & efficiency<\/em><\/strong><\/p>\u2022 Work with the Systems and Processes Lead to ensure lead generation activity is happening in the most efficient way possible<\/p>
\u2022 Recommend and help implement improvements to tools, workflows and reporting, including AI, where appropriate<\/p>
\u2022 Track and report on campaign and pipeline performance, using data to refine targeting and approach over time<\/p>
Proposal support (secondary)<\/em><\/strong><\/p>\u2022 Provide occasional backfill support on proposals where capacity allows - this is a secondary element of the role, not the primary reason for the hire. Proposal, bid and grant writing remains a distinct skill set, resourced separately from this role<\/p>
Skills and experience<\/strong><\/p>\u2022 3-5 years\u2019 experience in strategic B2B marketing and lead generation, ideally gained from marketing to larger organisations or big businesses<\/p>
\u2022 Successful track record planning and delivering marketing campaigns from concept through to measurable outcomes<\/p>
\u2022 Experience using market or sales intelligence tools to identify and prioritise outreach targets<\/p>
\u2022 Confident nurturing leads through a sales process, including post-meeting follow-up<\/p>
\u2022 Comfortable working closely with senior stakeholders and taking clear direction on priorities<\/p>
\u2022 Process-minded, with experience improving or streamlining marketing\/lead generation workflows<\/p>
Key attributes<\/strong><\/p>\u2022 Tenacious and proactive; comfortable generating and chasing leads with limited day-to-day direction<\/p>
\u2022 Creative thinker who is equally happy executing hands-on, day-to-day marketing and outreach activity<\/p>
\u2022 Strong written and verbal communicator, confident representing Be the Business to senior corporate contacts<\/p>
\u2022 Organised and process-driven, with a genuine interest in finding more efficient ways of working<\/p>
\u2022 Team player who takes direction well but is equally comfortable using initiative<\/p>
<\/p>
Behavioural Competencies<\/strong><\/p>\u2022 Builds effective relationships internally and with external senior-level contacts in big businesses<\/p>
\u2022 Communicates with clarity, confidence and credibility at all levels<\/p>
\u2022 Demonstrates curiosity and a commitment to continuous improvement <\/p>
\u2022 Acts with ownership and accountability <\/p>
\u2022 Maintains resilience and positivity, particularly when nurturing longer sales cycles<\/p>
\u2022 Focuses on outcomes and impact while remaining collaborative and people-centred<\/p>
<\/p>
Important things to know<\/strong><\/p>\u2022 When does the job start? <\/strong>We\u2019re looking for someone to get stuck in right away.<\/p>\u2022 What working flexibility is there? <\/strong>We\u2019re open to discussing what works best for both you and Be the Business. We do ask everyone to come together in person for our monthly all-staff session in London, and this role will also involve some travel to meetings as required.<\/p>\u2022 What is the holiday allowance? <\/strong>30 days holiday, plus bank holidays <\/p>\u2022 What is a working week? <\/strong>35 hours a week <\/p>\u2022 What is the contract duration? <\/strong>This is a permanent role.<\/p>\u2022 Location: <\/strong>Hybrid.<\/p>\u2022 Salary: <\/strong>Competitive<\/p><\/div>","identifier":{"@type":"PropertyValue","name":"Be the Business","value":"1787037157097x621299848411086800"},"datePosted":"2026-08-18T07:38:28.847Z","validThrough":"2026-09-03T23:00:00.000Z","hiringOrganization":{"@type":"Organization","name":"Be the Business","sameAs":"bethebusiness.com","logo":"https:\/\/c1fc5a6562d02b2e986c98dbac253868.cdn.bubble.io\/f1778074894552x552989648035238800\/Screenshot%202026-05-06%20at%2014.40.42.png"},"employmentType":["FULL_TIME"],"jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","streetAddress":"London, UK","addressLocality":"London","addressRegion":"England","postalCode":null,"addressCountry":"GB"}}],"jobLocationType":"TELECOMMUTE","applicantLocationRequirements":{"@type":"Country","name":"United Kindgom"},"baseSalary":{"@type":"MonetaryAmount","currency":"GBP","value":{"@type":"QuantitativeValue","value":45000,"unitText":"YEAR"}}}},"cache_time":1787758962,"cache":true,"display_jobs_recommended":false}' bubble_site_url="https://app.escapethecity.org">
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